Buyers found 24/7
New buyers every day, from lookalikes, keywords and rivals' fans.
by Simon AI
An AI closer that answers in seconds.
When a lead answers, Sam AI writes the reply in seconds from your instructions and files, with your offer, your tone and your closing steps.
In Semi-auto, you read it, edit it and send it in one click. In Auto, Sam AI sends it himself, at a human pace, 25 seconds to 2 minutes after the lead.
Day and night, every lead gets an answer, until they buy.
Start closing leads for free
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AI DM replies answer your leads while they are still interested. When someone replies to your outreach on X, Sam AI, Gemlead's AI sales closer, writes the next message in seconds from your Chat pitch: your offer, your tone and the steps that take a lead to the sale. In Semi-auto, you read it and send it in one click. In Auto, he sends it himself, 25 seconds to 2 minutes after the lead. Both modes are on the Business plan.
Below: why the minutes after a reply decide the deal, how Sam AI writes and sends each answer, where a person should stay in the loop, and how to brief him so he sells like you. Every figure links to its source, listed at the end.
Why the minutes after a reply decide the deal
A lead who answers your DM is at their most interested. They just stopped scrolling to write to you. Every hour after that, something else takes their attention.
- Speed qualifies. In a Harvard Business Review study of 1.25 million leads, companies that tried to reach a lead within an hour were nearly seven times as likely to qualify it as those that waited longer, and more than 60 times as likely as those that waited a day or more.
- Buyers expect it. In a HubSpot survey of consumers, 82% rated an immediate response as important or very important when they had a marketing or sales question. HubSpot adds that almost two thirds of buyers expect a response within 10 minutes.
- You are not always there. The average seller spends only 40% of their time selling (Salesforce State of Sales 2026). On X, leads also write from other time zones: their afternoon is your night.
If your replies wait until you wake up, you keep losing the leads you worked hardest to warm up. An AI that writes the answer the moment they reply closes that gap.
How Sam AI replies to your DMs
Sam AI runs the DM inbox. Nico AI opens the conversation, and from the lead's first reply, Sam AI takes it. The setup, then what happens:
- Write your Chat pitch. On each persona, brief Sam AI like a new salesperson: your offer, your tone and the steps that take a lead to the sale. Improve with Sam AI rewrites it from a short instruction, and Edit chat pitch opens it from any conversation.
- Give him an objective. In each campaign's settings, pick what he works toward: Sell, Book a call, Move to another channel, or Qualify, then hand over. Add the Objective link, the only link he may send, and his Pace: Relationship, Balanced or Direct.
- Choose the mode. In the persona's settings, Sam AI chat replies is set to Off, Semi-auto or Auto for all its conversations. The Sam AI button in the composer gives one conversation its own mode.
- The lead answers. Sam AI writes the next reply in the thread, in the lead's language. His note under the lead's message gives the stage of the sale and why, with the lead's own words in orange.
- Semi-auto. His reply waits in orange, marked Pending. Send it in one click, edit it in place, or tell Sam AI what to change and he rewrites it.
- Auto. He sends it himself, 25 seconds to 2 minutes after the lead's last message, at the pace of the thread. A Sends in countdown shows, with Cancel.
You stay in charge at every step. Type a message yourself and his pending reply is cancelled until the lead writes again. Translate shows the whole thread in your language, his pending replies included. Each reply of his that is sent costs 30 credits, and one you dismiss costs nothing. His replies are on Business and Enterprise only.
Sam AI moves each lead toward your objective. The payment or the call itself happens on your side, through your link.
Why AI replies work, and where a person stays
- AI makes the person answering better. In a study of 5 179 customer support agents, access to a generative AI assistant raised issues resolved per hour by 14% on average, and by 34% for novice and low-skilled workers. It also improved customer sentiment. The study measures support chats, not sales DMs, but its setup is close to Semi-auto: the AI drafts, a person sends.
- Buyers still want a person. 69% of B2B buyers prefer to check AI-generated insights with a sales rep (Gartner, 2026). Stay within reach for pricing, negotiation and anything unusual.
- Facts must be right. 19% of buyers who use generative AI feel less confident in their purchase because of inaccurate AI information, according to Forrester. That is why Sam AI sells from your Chat pitch and can only send your Objective link: put every fact he may use in the pitch.
Start in Semi-auto. Read what Sam AI writes for a few days, fix the pitch where he gets it wrong, then switch the personas you trust to Auto. The bigger picture is in what AI SDRs can and cannot do.
Replying by hand vs with Sam AI
| By hand | With Sam AI | |
|---|---|---|
| Time to answer | When you see it, often hours | Seconds to write, 25 s to 2 min in Auto |
| Nights and weekends | The lead waits | Auto answers at a human pace |
| Language | Yours | The lead's, with Translate for you |
| Consistency | Depends on your day | Same pitch and steps in every thread |
| Links | Whatever you paste | Only your Objective link |
| Where the deal stands | In your head | A note under each lead message |
| Control | Total | One click in Semi-auto, Cancel in Auto |
| Cost | Your hours | 30 credits per reply sent |
Who it is for
- SaaS founders. Objective Book a call, with your calendar link. Sam AI answers the "how does it work?" and "what does it cost?" messages and moves interested leads to a demo.
- Agencies and consultants. Objective Qualify, then hand over. Sam AI asks the questions you would ask, and you take the thread once the lead fits.
- Coaches and info products. Objective Sell, with your checkout link, and Pace Relationship when the price calls for trust. A lead who writes at midnight gets an answer at midnight.
- B2C sellers. Sports betting tipsters, creators and paid communities get many short, similar questions: the price, the results, how to join. Objective Sell or Move to another channel, Pace Direct, Auto on.
How to brief Sam AI
- Write the pitch for a new hire. Who you sell to, what you sell, the price, the objections you hear most with your answers, and the steps from first reply to payment.
- Keep every fact in the pitch. Results, prices, guarantees: if it is not in the pitch, he should not say it.
- One objective per campaign. A lead asked to book a call, join a group and buy now does none of them.
- Match the Pace to the price. Direct for small, simple purchases. Relationship when the decision takes trust.
- Read his notes. The stage he sees under each message tells you which threads to take over yourself.
The first message matters as much as the reply: how to write cold DMs on X that get replies covers it.
FAQ
Can AI reply to my X DMs automatically?
Yes. In Gemlead, Sam AI writes a reply as soon as a lead answers, from your Chat pitch. In Auto mode he sends it himself, 25 seconds to 2 minutes after the lead's message, with a countdown you can cancel. In Semi-auto mode you review each reply and send it in one click.
Will leads know the reply was written by AI?
Sam AI writes in the tone of your Chat pitch, in the lead's language, and the reply goes out from your X account. Whether you must disclose AI depends on where your buyers are: the EU AI Act requires AI systems that interact directly with people to make it clear from 2 August 2026, unless it is obvious.
Which plan includes Sam AI's replies?
Semi-auto and Auto replies are on the Business plan, at $229 a month, with four X accounts and 150 000 credits a month. Each reply Sam AI sends costs 30 credits. His replies are on Business and Enterprise only, not on Starter. Business starts with a 3 days free trial, and you can cancel anytime.
What is a Chat pitch?
The Chat pitch is the brief Sam AI sells from, set on each persona. Write it the way you would brief a salesperson: your offer, your tone, your prices, the objections you hear and the steps that take a lead to the sale. Improve with Sam AI rewrites it from a short instruction.
Does Sam AI also write the first DM?
No. Nico AI writes and sends the first DM and the follow-ups inside your campaigns. When the lead replies, Nico AI stops and the thread moves to Sam AI, who writes every reply from then on. The first message opens the door, and Sam AI's job is to take the conversation to the sale.
Sources8
- Oldroyd, McElheran and Elkington, The short life of online sales leads, Harvard Business Review, 2011, 1.25 million leads.
- HubSpot, Live chat exposes a fatal flaw in your go-to-market, updated 2025, consumer survey, sample size not published.
- Salesforce, State of Sales, 7th edition, 2026, 4 050 sales professionals in 22 countries.
- Brynjolfsson, Li and Raymond, Generative AI at Work, NBER working paper 31161, published in the Quarterly Journal of Economics, 2025, 5 179 customer support agents.
- Gartner, 69% of B2B buyers turn to reps to validate AI-generated insights, 2026, 645 buyers.
- Forrester, 2026 B2B predictions, 2025.
- Luo, Tong, Fang and Qu, Machines versus humans, Marketing Science, 2019.
- EU AI Act, Article 50, transparency obligations.
Features
From the first lead to the closed deal.
Gemlead's AI agents sell for you on X, around the clock. Simon AI finds your buyers, Dana AI scores each one, Nico AI writes and sends the outreach, and Sam AI answers every reply until the lead is ready to buy.
by Simon AI
Hot leads first
Every lead scored 0 to 100. You only spend time on real buyers.
by Dana AI60%+ reply rate
Radar spots them online. A magic warm-up, then your DM lands.
by Nico AI
Mind-reading DMs
A deep read of their profile, posts and pains, then a DM in your voice.
by Nico AI
Every DM, one inbox
Every X account, every reply, every deal, in one live pipeline.
by Sam AI
Scale without limits
One winning persona on many X accounts. Volume up, each one safe.
by Simon AIBusinessAPI, MCP, webhooks
Plug Gemlead into your CRM, your stack and your own AI agents.
by Julien AIBusiness
Just ask Gemlead
Your leads, your stats, your next move, answered from your account.
by Julien AIMeet the team
that never sleeps.
Frequently
asked questions
Can't find the answer you're looking for?
Start a chat with Julien AI
Yes. Starter and Business start with a 3 days free trial. You add a card at Checkout and you are charged nothing for those 3 days.
Cancel before the trial ends and you pay nothing. If you stay, billing continues on the plan you picked.
Gemlead is an AI sales team for X. Five agents find warm leads, score them, write outreach, and keep your inbox moving until you are ready to close.
You connect an X account, set your persona and campaigns, and Gemlead runs outbound around the clock.
Yes. Gemlead never asks for your X password. You connect from desktop Chrome, already logged in on x.com, and the extension reads that session. You can disconnect the account whenever you want.
Gemlead uses two secure techniques: the Chrome extension, and the X API. Together they get the most out of your account, at the best price for you.
Gemlead was built to respect X's rules and reach people surgically. It finds your highest-intent leads, the ones most likely to become clients and bring in money, and it keeps every send inside those rules. That is how one account brings in as much business as it can.
Founders, solopreneurs, and small teams selling B2B offers on X: SaaS, agencies, coaching, info products, and high-ticket services.
If your buyers are already posting on X, Gemlead is built for you.
Simon AI is the scout. He drafts your persona from a short brief, walks the following of the X accounts you pick as Sources and brings back leads who look like that buyer, up to 1 000 an hour per X account. Scraping never uses credits.
Dana AI is the judge. She scores each lead from 0 to 100 against your persona, so Nico and Sam only spend credits on people worth a conversation. A lead costs 1 credit, and 1 more when a promising one gets her second read.
Nico AI is the writer. He writes what your campaigns send, from the warm-up to personalised DMs, follow-ups and comments. An AI DM sent costs 5 credits, a comment 5 credits.
Sam AI keeps the inbox. He syncs every DM of your X accounts into Chat. On Business he writes the reply when a lead answers a campaign, as a suggestion you send or on his own in Auto. Each reply sent costs 30 credits.
Julien AI is Gemlead's chat. Today he answers your questions on the product, the screens and the plans, for free. Soon he will run the four others for you from that same chat.
Each agent owns one step so the pipeline stays fast and predictable.
Radar is the secret weapon behind Lookalike network campaigns. Nico AI knows the moment each lead is active on X and reaches them right there, on the post they just published.
Your like, comment, or DM lands while they are online, instead of firing into the void at 3am. It feels like a real person who was just around, which is why replies come in so much more often.
Keyword search, Competitor comments and Competitor followers skip it: they find people in the moment, so the follow, the like, then the message go out at once.
Most users see first qualified replies within 24 to 48 hours after connecting an account and launching a campaign.
Warm-lead sourcing and scoring start as soon as Simon and Dana are running on your persona.
No. Simon drafts your persona from a short brief. Campaign templates are ready to plug your sources into. You confirm and tweak, then go live in minutes instead of spending an afternoon on setup.
Yes. You can fully edit the messaging, number of steps, delays, and targeting. The AI gives you a ready-to-go campaign, but you stay in control.
Sequencing tools send messages. Gemlead runs the full loop: find, score, write, follow up, and sync the inbox on X.
You get a team of agents, not a single blast inbox with static templates.
You can create your account and connect one X account for free. Checkout opens when you launch scraping and scoring or activate a campaign, and your plan starts with the 3 days free trial.
Credits are the fuel that powers every Gemlead AI agent. Each AI action has its own cost.
1 to 2 credits when Dana AI scores a lead,
5 credits when Nico AI sends a campaign DM,
30 credits when Sam AI sends a reply,
5 credits when Nico AI sends a comment.
Anything that doesn't pull an AI agent into the loop, like manual DMs you write yourself, scraping, likes, follows or other actions, is on the house and never consumes credits, on any plan.
Your plan credits refill at the start of every billing cycle, and you always know what is left from your dashboard.
Starter includes 50 000 credits a month, around 1 000 new conversations with high-intent leads. Business includes 150 000 credits, around 3 000.
Yes. Any credits you top up on top of your plan are added to your balance and never expire, so you can stack reserves for busy weeks. Plan credits refill each billing cycle; top-up credits keep rolling over until you use them.
You add a card and start a 3 days free trial. Nothing is charged today. After 3 days, billing switches to your chosen plan automatically. You can cancel anytime from Plans with one click. No hidden fees.
Yes. Cancel from Plans whenever you want, including during the 3 days free trial. No long-term lock-in. Quarterly and annual plans are optional discounts, not a contract.
