Find your buyers on X, every day.

To find buyers on X, you have to be where they give themselves away: the accounts they follow, the problems they post about, the competitors they reply to. Gemlead's AI lead discovery runs that search for you. Simon AI turns who you sell to into a persona, runs several prospecting methods at once, and brings new leads into your pipeline every day, around the clock, each one tagged with the method that found it.

What finding buyers by hand costs

Prospecting is the part of sales nobody has time for. In Salesforce's State of Sales 2026, a survey of 4 050 sales professionals, sellers devote nearly one full day of their week to prospecting, and 48% still say they lack the bandwidth to do adequate cold outreach. 55% already use AI for prospecting, and another 38% plan to.

Meanwhile, buyers move without you. They make first contact when they are 61% of the way through their buying process, and they buy from the vendor they ranked first 77% of the time, according to 6sense's 2025 Buyer Experience Report. And they research where you can see them: 70% of B2B decision makers have used social media to research a business purchase, in a 2026 SurveyMonkey survey for Reddit of 1 202 US decision makers.

X is one of the places where that research happens in public. X and Grok together counted about 550 million monthly active users on March 31, 2026, according to the SpaceX prospectus filed with the SEC. Founders ask for tools, operators complain about vendors, buyers reply to your competitors. By hand, you catch that with a few saved searches each morning, the method in how to find leads on X. The post a buyer wrote at 2am waits until you wake up.

How Simon AI finds buyers on X

Step 1: a persona, drafted from your profile

Simon AI starts from your X profile and your website, learns what you sell, and drafts a persona: your ideal buyer, described the way they describe themselves on X. You can edit every field:

• Description: who the buyer is, what they sell, what you offer them.
• Keywords: words in their bio, handle or recurring posts.
• Competitors: the tools they probably pay for today.
• Red flags: the profiles you never want.
• Market: B2B if your buyers are businesses, B2C if they buy for themselves.
• Minimum followers: a slider from 0 to 10 000.

One persona per kind of buyer: if you sell to agencies and to SaaS teams, run two.

Step 2: the prospecting methods

Each method starts from its own sources. A B2B persona starts with Lookalike network and Keyword search, a B2C persona with Keyword search and the two competitor methods.

Lookalike network works because businesses follow their peers. Simon AI walks the accounts your sources follow.

Keyword search catches the need while it is fresh. You write expressions in plain words. Simon AI adds the X search syntax and 2 or 3 close spellings ("chargeback", "chargebacks", "charge back"), searches each expression every 20 minutes while it finds new posts, and brings back the authors, from 20 followers in B2B and of any size in B2C.

Competitor followers first takes a snapshot of a competitor's newest followers, then watches for new ones. Someone who followed a rival today is shopping today. Their lead says Followed @competitor.

Competitor comments reads the replies a competitor gets, about every 15 minutes, and brings back the people replying.

Step 3: sources tested on X before they run

Simon AI does not guess. His keyword ideas are tested on X first: only expressions that found at least 5 posts in the last week are kept, each showing its posts a week. For Competitor comments, only competitors with at least 10 replies a week are kept. Later, an expression with no new post for 3 days shows No recent posts on the Leads page, so you know what to replace.

Step 4: Auto expand keeps the pool full

On Lookalike network, turn on Auto expand and your highest-scoring leads become new sources. Simon AI then walks their followings too. Each good lead opens another list, so the pool does not dry up after your first sources.

Step 5: every lead goes to scoring

Each lead shows the method that found it, then goes straight to Dana AI's lead scoring, which rates it from 0 to 100 against your persona. Leads found by a post or a reply are scored first, while the moment is fresh.

Why signals beat contact lists

A contact database tells you who could buy. A post, a reply or a fresh follow tells you who is thinking about it now. Three findings explain why that matters:

• Speed. In a Harvard Business Review study of 1.25 million leads, companies that tried to reach a lead within an hour were nearly seven times as likely to qualify it as those that waited longer. An agent that searches every 20 minutes finds the post within the hour.
• Context. 67% of decision makers say personalization using publicly available information makes them more likely to reply, in Hunter's State of Email Outreach 2026. A lead found by their own post hands you that context.
• Channel. 42% of sales professionals say social media gets the highest response rate for cold outreach, against 26% for email (HubSpot, 2025). On LinkedIn, salespeople with a high Social Selling Index had 45% more opportunities per quarter and were 51% more likely to hit quota than SSI laggards (LinkedIn, 2014). That is LinkedIn, and a correlation, but it points the same way.

In the same Salesforce survey, sellers who substantially grew their revenue were 1.7 times more likely to use agents to help with prospecting than those whose revenue stayed flat or fell. Before you hand yours over, read what AI SDRs can and cannot do.

Finding buyers by hand vs with Simon AI

Who it is for

• B2B founders. A SaaS that sells to e-commerce brands adds a few brands like its customers as Lookalike network sources, and "chargeback" as a keyword. Two streams of buyers from one persona.
• Agencies. One persona per client type, each with its own sources and red flags. On Business, a persona that sells can be shared across your X accounts.
• Coaches and info products. Keyword search on the struggle your buyers post about, in their own words.
• B2C sellers. A sports betting tipster adds rival tipsters as competitors: the people replying to them and following them are bettors shopping for picks. Creators and apps work the same way.

How to get better leads from Simon AI

• Write the persona like a brief to a new rep. The description and the red flags decide who counts as a buyer. Vague in, vague out.
• Pick sources that look like your buyers, not like you. For Lookalike network, choose peers of your customers, not the influencers of your niche.
• Keep expressions short. 1 to 4 words, the way people write them. "need more leads" beats a full sentence.
• Prune every week. Delete expressions marked Too rare or No recent posts, and add new ones with Create new source.
• Turn on Auto expand once the scores look right. It multiplies whatever your persona rewards, good or bad.

FAQ